Our Services
60-90 Minute Compliance Check
Perfect for: Startups, new product launches, or R&D teams wanting to validate early-stage ideas.
What You Get:
- A focused 1:1 session to review your product, claims, and ingredients against FSANZ (and/or TGA if applicable)
- Immediate feedback on potential risks, gaps, and next steps
- A summary checklist of regulatory priorities and guidance
The Value:
Avoid costly mistakes early. Fast-track your compliance journey with expert clarity—before you invest in packaging, marketing, or scale-up.
Business Strategy & Risk Advisory
Perfect for: Founders and leaders of growing brands ready to align science, strategy and scale.
What You Get:
- A tailored strategic review of your product portfolio, market positioning and operational risk
- Identification of commercial blind spots and strategic opportunities
- Strategic roadmap covering compliance, claims, IP, supply chain and marketing risks
The Value:
Make confident decisions backed by science, regulation and commercial sense. Designed to de-risk your innovation and unlock growth.
Export Ready Compliance Report
Perfect for: Brands ready to scale internationally (especially into Australia, Asia, EU, or USA)
What You Get:
- Full review of your product and claims for export markets (FSANZ, TGA, FDA or EU regs)
- Labelling and packaging checks
- Highlighted areas for reformulation or regulatory adjustments
- Actionable report for internal and external partners
The Value:
Reduce border risks, delays and rejections. Go to global markets with confidence—compliantly and efficiently.
Reformulation Cost Saving Strategy
Perfect for: Brands wanting to improve margins or performance without compromising product integrity.
What You Get:
- Review of current formulation, supply chain inputs and manufacturing costs
- Reformulation options using alternative ingredients or formats
- Sensory and shelf-life considerations included
- Supplier introductions or sourcing recommendations (if needed)
The Value:
Optimise your product for profitability, scalability, and consumer appeal—without losing what makes it great.
Executive Advisory Retainer/ Fractional Executive
Perfect for: Founders, executives or boards seeking ongoing expert input without hiring a full-time team.
What You Get:
- Dedicated access to senior FoodDNA expertise (monthly strategy calls + on-call support)
- Support across product strategy, compliance, innovation and crisis management
- Continuous input on commercialisation planning, board reporting and investor readiness
The Value:
Think of us as your embedded innovation and compliance strategist and utilise our experience and connections. Save time, reduce risk and scale faster with consistent expert insight.
Contracting, Project or Crisis Management
Perfect for: Urgent projects, product recalls, export issues, or interim support during resourcing gaps.
What You Get:
- Bespoke support tailored to your operational challenge
- Available for on-site or remote support (NZ and AU)
- Delivered by a senior consultant with hands-on food & supplement experience
The Value:
Fast, calm and experienced support when you need it most. We’ll help you stabilise, resolve and future-proof your operations.
We don’t do generic solutions. We create tailored strategies that actually work.
Case Study
Pure Me: Transforming Nutritional Science into a Successful Supplement Brand
Pure Me, a menopause-focused nutritional supplements brand, was developed from initial scientific insight through rigorous formulation, regulatory approval, strategic brand positioning and successful market launch. Pure Me now stands as a trusted brand among midlife women seeking nutritional support.
Key Outcomes:
- Developed and launched fully compliant FSANZ-approved supplement products including formulated meal replacement for Very Low Calorie Diet (VLCD).
- Built effective branding and packaging aligned to market demands.
- Oversaw manufacturing and compliance from ideation, procurement, minimum order quantity challenges to successful scale-up.
Want results like these? Let’s discuss your challenges and goals.
- Schedule a free 20 minute consultation to understand where your business needs assistance.
- Whether it’s compliance, reformulation or market expansion, we identify quick wins and long-term opportunities.
See how FoodDNA™ can accelerate your business
