Regulatory Readiness—The First Step in Functional Food Success
In Australia and New Zealand, launching a functional food without a regulatory plan is like sailing without a compass.
FSANZ governs what you can say—and how you say it. If your product includes ingredients like probiotics, collagen, or adaptogens, there are clear rules on:
Nutrition content claims (e.g. “high in fibre”)
General health claims (e.g. “supports immunity”)
High-level health claims (e.g. “reduces blood cholesterol”)
Failure to comply can result in costly reformulation, delisting, or fines.
At FoodDNA, we help businesses get regulatory-ready from day one—ensuring your product isn’t just marketable, but legally sound.
Your product can be powerful. Just make sure it’s also compliant.
