AU/NZ HEALTH & PACKAGING CLAIMS THAT DRIVE GROWTH, WITH COMPLIANCE BUILT IN.
Safe to Sell. Safe to Say.
FoodDNA™ helps ANZ food, beverage and supplement brands launch faster with science-backed, compliant health & packaging claims so your packs convert, retailers say yes and regulators don’t call.
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As Seen At:
Exporting food and supplements has never been tougher.
Shoppers act on claims:
Health and nutrition cues shift purchase intent (meta-analyses, SpringerLink).
Functional boom:
Gut, brain, sleep, skin — ANZ “supplement aisle in a bottle” is exploding (NZ Herald).
Regulators are ruthless:
TGA fines up to A$12m, ASA bans ads weekly.
Retailers demand proof:
Foodstuffs and Woolworths require substantiated claims before listing.
The FoodDNA™ solution
1. FoodDNA ClaimSafe™ Growth Sprint
Ship science-backed claims faster, safer, and with commercial impact.
- 4-week sprint from idea → evidence → compliant claim on pack/ad.
- AI Claim Builder™ generates compliant copy and flags risky language.
- Deliverables: substantiation dossier, claim rationale, retailer-ready pack copy.
Designed for functional foods, supplements, and challenger brands moving fast.
2. FoodDNA GreenClaims™
Make sustainable packaging claims that withstand ACCC scrutiny.
- Navigate APCO, ARL, and state plastics bans.
- Translate packaging specs into credible consumer claims (recyclable, compostable, reduced impact).
- Guard against “greenwashing” fines and retailer delistings.
For brands under pressure to prove sustainability, not just say it.
Why This Pays For Itself
A 2% lift in conversion from new claims = +NZ$56k/quarter on a mid-size FMCG portfolio.
Avoiding one ASA takedown or TGA fine can cover your sprint fee.
Sustainable packaging claims = sell-in advantage with retailers and export buyers.
Compliance Pack File
One evidence file per SKU covering:
ARL / PREP packaging recyclability proof
State and NZ plastic ban checks
Health and green claim substantiation (MPI, FSANZ, ACCC guidance)
Final risk summary: safe to sell & safe to say
Export Readiness Review
A 2-week diagnostic uncovering gaps in packaging, labelling, and claims before you ship.
Compliance Updates Subscription
Monthly alerts on packaging rule changes, health claim guidelines and enforcement actions so you’re never blindsided.
Our Platform (Coming Soon):
FoodDNA Saas
FoodDNA SaaS: AI-powered compliance intelligence, turning today’s manual checks into tomorrow’s instant assurance.
When Compliance Becomes Crisis
Regulatory mistakes don’t just cost money — they cost trust. If you’re facing:
- Products blocked at the border
- Packaging pulled from shelves
- Green claims challenged by regulators
- Urgent re-labelling or re-design
FoodDNA provides rapid crisis compliance support.
We diagnose the issue, rebuild the evidence, and get your product back on track.
Why Food DNA™
Strategy. Science. Execution. Speed.
Science:
Evidence scans, substantiation dossiers, credible claims.
Strategy:
Commercial-first frameworks (retailer sell-in, consumer conversion).
Execution:
Pack copy, substantiation kits, internal training — delivered.
AI:
Faster, safer claims with AI guardrails, not guesswork.
Launch Offer:
Pilot your Compliance Pack File™ for just NZD $4,950 — limited to the first 10 companies in 2025.
Trusted by:
Safe to Sell. Safe to Say.
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